FOR IMMEDIATE RELASE: Feb. 10, 2010
James E. Mullenbach III
Burger Planet
725 Burger Blvd.
Indianapolis, IN 34256
435-699-0000
jmullenbach@burgerplanet.com
burgerplanet.com
Burger Planet starts health drive
Jayne Petersen joins the Burger Planet team.
GARY , Indiana- Jayne Peterson, a celebrity fitness expert who has helped many including Opal Whitcomb lose weight, has been named spokesperson for Burger Planet’s Healthy Lifestyle campaign.
Peterson has teamed up with head chef, Gerard Dubois to create a menu with some healthy new varieties, the traditional items will remain. There will be low-carb options on the menu such as chicken wrapped in lettuce instead of a bun. "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy," says James Mullenbach, CEO of Burger Planet. Burger Planet has served over 50 million customers and has over 8 thousand franchises worldwide.
For more information contact:
Chris Givens
434-401-8461
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I think you did a great job with writting your press release, but there was a lot of information on the website he gave us and I feel like your could have written a longer more explanitory press release.
ReplyDeleteThe release seemed a bit short. You should maybe consider reworking the lead to so the focus is on the new healthy menu items and not on Jayne Petersen. Then you could talk about Petersen in the second paragraph and it would all flow together really well.
ReplyDeleteI think overall it was a good release. You chose a great quote and you used the facts given on the website very effectively.
ReplyDelete